Privacy Policy
This website ("http://firstfinance.site/"), the first finance mobile application (collectively referred to as the “website,” “services,” or “app”) are owned and operated by VRINDA FINLEASE LIMITED (hereinafter referred to as “We,” “Us,” “Our,), a company incorporated under the Companies Act, 1956, with its registered office at FIRST FLOOR, PLOT NO 498, UDYOG VIHAR PHASE 3, GURUGRAM, HARYANA, 122016.
By using the first finance platform, you explicitly consent to share the information required for availing the services offered. You acknowledge and agree that first finance may collect and use your information as outlined in this Privacy Policy to facilitate both lending and non-lending services in collaboration with financial institutions, third-party partners, and service providers, based on your service needs (“Services”).
first finance will utilize this information solely for the purpose of delivering the requested Services.
To access any of the services offered directly by first finance or through our partner network, it is essential that you carefully read, fully understand, and unconditionally accept the terms of this Privacy Policy.
By accepting this Privacy Policy, you expressly consent to first finance's collection, retention, analysis, use, and disclosure of your information as described below.
We may require access to your device's camera and microphone for a seamless experience, for clicking your selfie, to upload photos, or recording your audio/video, for verification or onboarding / KYC purposes, or for uploading any other necessary documents on the application.
We may collect and monitor your location details to verify your location and current address, offer you customized promotions, ensure and check serviceability of Services and to identify unusual activity to underwrite the customer and investigating the fraudulent/suspicious transactions. We collect the location data from you, when you enable such access from your mobile device.
We may collect Information related to the electronic device you use to access the app, such as your devices’ internet protocol (IP) address, browser type, operating system and version, hardware model, software, device type, unique device identifiers like user profile information and date and time at which you visit the app or avail the Services. This helps us to uniquely identify the devices and ensure that unauthorized devices are not able to act on your behalf to prevent frauds.
We require Phone Storage permission in order to proceed with loan application. With this permission, the customer will be able to upload images of identity/address documents, bank statements etc. required in the course of loan.
We may read the headers of all SMS to check the type of sender. We only read the indicative SMS content from 6-digit alpha numerical number for verification purposes. Pertinent information such as sender names, SMS content, received timestamps are periodically collected for the purpose of provision of financial and allied services and the data is transmitted to third parties. It is important to note that we do not read or analyse personal or OTP messages, except OTP messages sent by us, which are linked to our purpose of use during lifetime of the app installed. This data may be used to verify the financial statistics such as income, spending patterns which help us in the credit evaluation and may help us in facilitating higher limits, faster approval rates and for fraud detection & prevention.
This app collects and uploads the list of installed and system applications on your device to our trusted partner, Credeau (via https://devicesync.credeau.com), who provides device intelligence services. This data is used to detect potential fraud—such as the presence of VPNs, gaming, or other high-risk apps—and to assess your risk profile more accurately. These insights help us enable faster credit approvals and offer more suitable credit limits. The data is collected only after your explicit consent and is handled securely in accordance with applicable privacy policies.
This app collects phone state information during onboarding and periodically during data sync to check SIM status and network strength. This helps us optimise data collection and detect potential fraud. All checks are performed on your device - no personal identifiers are sent to our servers. We do not collect contacts or call logs.
first finance respects the privacy of our Users and strive to embed privacy in all of our processes in compliance with the Applicable Laws. first finance recognize the importance of protecting your personal information as well as the importance of transparency in the way that we collect, use, store, transfer/disclose, and dispose information derived from your use of our products, services, online portals, and mobile applications.
first finance accesses the SMS log of customers' mobile phone and reads only the non-personal SMS sent by 6-digit alphanumeric senders to identify and collect only those SMS that depict any nature of financial transaction from various bank accounts that customer may be holding, for analysis of cash flow patterns, description and amount of the transactions undertaken by him/her as a user to help us verifying/ estimating the income/ expenses pattern, cash flow analysis and perform a credit risk assessment on him/her and provide him/her with the appropriate credit analysis or a loan offer. We do not read or collect any personal SMS of customers
Bank account details, credit card numbers, income information, and other financial data necessary for evaluating loan eligibility and facilitating transactions.
Such information of the User may include personal details (like name, address, date of birth, father’s name, mother’s name, your photograph etc.), contact details (like residential address, email address, telephone/ mobile number etc.), business detail (like employment type, business type, industry, employer detail etc), health information (like disease, physical disability, medical treatments, surgeries, etc), credit and financial information (like bank name, account number, bank transactions, loans, credit history etc) and device information (like location, messages, contacts, call logs, emails, log information, search queries, IP address, IMEI number, crashes, date and time, browser web storage, application data caches, cookies and similar technologies) of, or belonging to, such Users (collectively and individually referred as, “Customer Data”).
first finance collects Customer Data including PII, from you or from first finance & Service Provider, when you apply for any of our products & services, or for employment, or when you register an account on our Site, App or during your association with the Company. Users may be asked to provide us with PII through our Sites or through physical forms or when you enter any financial transaction with the Company
first finance may process your Device Data. Please refer the details provided in Annexure 1. Prior accessing such Device Data, Site may request that you activate requisite permissions. The general description of the mobile application’s behaviour can be referenced through the permissions module of your mobile phone. The processing of personal information and metadata by the mobile application is consistent with the purposes we explained in this Policy. Our Sites may employ cookies and other similar and applicable technologies. We may use third party analytic tools (like SDK, API) that employ cookies to collect certain information concerning use of our Sites. Right to Delete/ Forget the Device Data – first finance & Service Providers may access the Device Data while the User is accessing the Sites or applying for the loans, products, or services from first finance & Service Providers. Such data shall be accessed with the prior consent of the User and the User shall have the right to ask for deletion of such data from the Site/ mobile application of first finance It may be noted that, upon deletion of Device Data from the Site/ mobile application, the user may be required to register again on the Site.first finance shall dispose personal information using secured destruction mechanism only.
Apart from section 1 where we describe the information we collect and how we use the information we collect, we may also use the information we collect for the following purposes:
To provide products or services you have requested.
To provide information to our partners to assist in making credit decisions about you.
To help investigate violations of our terms of use or to defend against legal claims.
To disclose the information under special circumstances such as compliance with applicable local law, court summons, court orders, requests/order from legal authorities or law enforcement agencies requiring such disclosure
To identify, prevent, detect, or tackle fraud, money laundering, terrorism, and other crimes.
To get in touch with you when necessary and contact you by email, SMS, letter, telephone, or any other way about our products and services.
We may work with different third parties in connection with the App or for providing the Services. Please be aware that any information provided to any third-party or when you click through or are routed to third-party links while using the App, Our Privacy Policy no longer will apply and that We are not responsible for the privacy practices of these third parties. In general, the third-party service providers used by Us will only collect, use and disclose your information to the extent necessary to allow them to perform the services or activities they provide Us. In such cases, We share the Information securely and use commercially reasonable efforts to ensure that all recipients comply with confidentiality, fidelity and secrecy obligations and sign covenants in this regard. However, certain third-party service providers (such as banks, financial institutions, co-lending partners, payment aggregators or credit information companies), have their own privacy policies in respect to The information We are required to provide to them. We recommend that you read their privacy policies to understand the manner in which your Information will be handled by them. In particular, remember that certain third- party service providers may be located in or have facilities that are located in a different jurisdiction. So, if you elect to proceed with a transaction that involves the services of a third- party service provider, then your information may become subject to the laws of the jurisdiction(s) in which such service provider is or its facilities are located. Once you leave the App or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or the App’s Terms and Conditions and in such circumstances the privacy policy of such other website will apply. We will not be liable for any acts or omissions of the third-party service provider.The list of third-parties collecting Information through the App is available at This link , which will be updated from time to time, for your reference
You can access and review the Information shared by you, after fulfilling the pending contractual obligations, by getting in touch with Us. You can also withdraw, or revoke consent given to Us to process any Information given by you to Us, by writing to Us at care@rupeeontime.com. Also, you can request deletion of your mobile app account on the app.
You shall have the right to deny consent for use of specific data on the App.
Post mobile account deletion, you will not be able to avail services available on the mobile app.
However, mobile app account deletion will not impact any other terms and conditions agreed between you and first finance, and you shall continue to perform all your obligations as otherwise agreed with first finance. Please note, if you have applied for any loan and the application is under process, post mobile app account deletion, it will be discarded.
We shall not retain your Information and delete the same if it is no longer required by Us and when there is no legal requirement to retain the same. Do note that multiple legal bases may exist in parallel, and We may still have to retain certain Information as may be required for legitimate reasons such as security, fraud prevention, or regulatory compliance, audit purpose, and/or in accordance with applicable law. For more information, you can refer to our Record Retention Policy. In the event any Information provided by you is inaccurate, incomplete or outdated then you should provide Us with the accurate, complete and up to date Information and have Us rectify such Information at Our end immediately. We urge you to ensure that you always provide Us with accurate and correct Information to ensure your use of Our Services is uninterrupted.
For any information regarding the Privacy Policy, please contact us on
info@rupeeontime.com ,
FIRST FLOOR, PLOT NO 498, UDYOG VIHAR PHASE 3, GURUGRAM, HARYANA, 122016